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You wouldn’t think the Postal Service would need to go far to find complaints about local mail service or postal issues. But it turns out the agency created a tool to help it do so – and your rants and raves on social media about your local Post Office may be making a difference.
It turns out the USPS is monitoring social media to measure customer service satisfaction, and it does so by zip code. A social-media heat map uses the data visualization program Tableau to geographically display comments left on the organization’s official Facebook and Twitter accounts and from online review sites