The curtain is finally coming down on Netflix’s once-iconic DVD-by-mail service, a quarter century after two Silicon Valley entrepreneurs came up with a concept that obliterated Blockbuster video stores while providing a springboard into video streaming that has transformed entertainment.
The DVD service that has been steadily shrinking in the shadow of Netflix’s video streaming service will shut down after its five remaining distribution centers in California, Texas, Georgia and New Jersey mail out their final discs Friday.
The fewer than 1 million recipients who still subscribe to the DVD service will be able to keep the final discs that land in their mailboxes.
Some of the remaining DVD diehards will get up to 10 discs as a going away present from a service that boasted as many as 16 million subscribers. That was before Netflix made the pivotal decision in 2011 to separate the DVD side business from a streaming business that now boasts 238 million subscribers and generated $31.5 billion in revenue year.