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How USPS used data to address COVID concerns

November 27, 2023

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When COVID-19 shook the world  to its core, there were more questions than answers. The U.S. Postal Service waded through the uncertainty and extraordinary challenges to help customers and employees stay up to speed.

During the height of COVID in 2020, countless customers wanted to know about potential virus exposure from mail, stimulus check scam protections and service delays — all during a busy election year. The Postal Service responded with a data-based comms strategy that helped employees and customers feel protected and understood.

Their team was a crisis management winner in PR Daily’s Social Media & Digital Awards this past June.

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