About 41% of 2,200 respondents to a Pitney Bowes Inc. (NYSE: PBI) survey said that Sunday home deliveries are important to them. About 53% of respondents said it wasn’t important, while 6% said they didn’t know or had no opinion. The survey was conducted at the end of July.
Unsurprisingly, the results varied by age and geography. About 56% of millennials and 53% of urban dwellers said it was important to receive Sunday deliveries. Both of those groups have higher expectations for fast deliveries than do other groups, Pitney Bowes said.
About 60% of rural residents and 71% of baby boomers said that Sunday service wasn’t a priority. Rural residents are typically unaccustomed to having the choice available to them, while older consumers are not focused on the speed of delivery as much as younger people.
Pitney Bowes said it was surprised by the percentage of respondents who valued Sunday deliveries. That said, while a good-sized minority wanted it, about 75% of those surveyed didn’t expect it to happen. The dichotomy indicates that those who would like Sunday deliveries are being “more aspirational than realistic” about its prospects, the authors found.