USPS, building off popular licensing deals, branches out into stamp NFTs

The Postal Service, following several high-profile partnerships with apparel companies, is ramping up its licensing deals and expanding into the emerging fad of Non-Fungible Tokens (NFTs).

USPS Licensing Manager Amity Kirby said 2021 marked a “phenomenal year” for USPS licensing, and that the agency plans to launch about four-to-five licensing deals later this year, which will go beyond apparel.

The agency last November partnered with the New Zealand-based NFT platform VeVe to offer four images of its Day of the Dead-inspired “Forever” stamps as limited-edition NFTs.

Kirby said the images sold out in less than a second.