Amity Kirby, manager, licensing, United States Postal Service, chats with License Global about what makes this accessible, sustainable American staple a licensing powerhouse.
The licensing industry has global influence; consumers flock to buy the products the industry creates, and the revenue driven at retail is a substantial driver in a brand’s power to implement change. Some executives harness the power of their position to become what License Global calls a changemaker, meaning that to create the change they want to see in the world, they are uncovering licensing’s potential as a catalyst.
To celebrate the initiatives and individuals behind change, License Global explores how the licensing industry impacts sustainability, diversity and inclusion through a monthly insight column called “Changemakers.”
This month’s column highlights United States Postal Service’s sustainability initiatives, licensing deals and how they aim to be an affordable and accessible service to everyone. Amity Kirby, manager, licensing, United States Postal Service, sat down with License Global to discuss all things USPS.
