READ FULL ARTICLE AT » Mailin’ It! - The Official USPS Podcast
In this episode, we explore how direct mail continues to thrive as a powerful marketing channel in the digital age. Executive Director of Product Solutions, Margaret Pepe, dives into the innovative ways USPS is helping businesses integrate technology, including augmented reality and artificial intelligence, into their direct mail campaigns to drive engagement. Whether you’re a marketer or just curious about the evolution of mail, this episode uncovers the future of direct mail in an increasingly digital world.