After weeks of rumors, Amazon has officially announced that it plans to hold a second sales event this fall exclusively for Prime members. The second Prime Day of the year, dubbed “Prime Early Access Sale,” will be held on October 11th and 12th in the US, UK, Canada and 12 other countries, following the same two-day format as the original event.
Amazon Prime Day has historically been an annual event in which Prime members have access to thousands of sales from the online retailer. It’s been not only a way for Amazon to increase sales during the summer months, but also helps the company to drum up more subscribers for Prime. This year’s Prime Day on July 12th and 13th brought a plethora of discounts on things like household essentials, clothing, electronics and more, and most of them were reserved for Prime members. However, like years past, there were select sales available to anyone on Prime Day as well.