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Amazon’s 10th Prime Day event starts July 16 at 12:01 a.m. PDT and runs through July 17. Prime members will get exclusive access to millions of great deals on brands like Clinique, Allbirds, and Kiehl’s. New deals will continue to drop as often as every five minutes during select periods throughout the event, so members can come back and shop often to find something they love. Invite-only deals are also back this year, which means Prime members can request an invitation to exclusive deals that are expected to sell out. Some of the top Invite-only deals to put on your radar include up to 40% off Sony Wireless Headphones and up to 30% off Peloton products.
“Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event,” said Jamil Ghani, vice president of Amazon Prime. “In fact, over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons—with Prime members enjoying the vast majority of those savings—including over $2.5 billion during Prime Day 2023.”