USPS-licensed ride-on toy wins industry award

The Postal Service’s licensed “foot-to-floor” ride-on vehicle, made by Flybar, won Toy Book’s Pulse of Play Award in the juvenile product launch of the year category.

Other category nominees included Goliath’s Jelly Blox, The Lego Group’s Lego Bluey, Fisher-Price’s Big Little Feelings and Potty Trainer.

“This recognition from the toy industry is a testament to the USPS Licensing team’s exceptional work in developing the kids licensed product category. It is truly an amazing accomplishment,” said Amity Kirby, USPS licensing and creative manager.

The Toy Book is a trade publication covering the North American toy industry. The award winners were announced Feb. 5.

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