In advance of a likely competitive pitch for new media and creative agency assignments, the US Postal Service has retained search consultant JLB + Partners and issued a request for information to a number of media and creative shops.
USPS spent approximately $150 million on net media expenditures in 2025, according to agency research firm COMvergence.
A spokesman for the postal service stressed that it has not yet launched a formal review for new agencies.
Instead, he said it is “performing ongoing market research regarding the advertising and media services market and issued a Request for Information (RFI) in December … to both creative and media agencies.”
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