The Lasting Appeal of Physical Mail
Printed mail is no longer the only way to receive bills and statements, but many consumers still recognize and appreciate print’s value.
Whether we like it or not, transactional communications like bills and statements are a fact of life. Even if we don’t want to be regularly reminded of our financial obligations, that’s not going to stop the bills from coming in. Perhaps the only upshot is that today’s customers have more options than ever when deciding how to interact with their transactional communications.
In late 2022, Keypoint Intelligence conducted a web-based survey of 1,500 consumer respondents to assess their engagement with printed and digital transactional communications. Printed mail is no longer the only way to get bills and statements to customers, but many consumers still recognize and appreciate print’s value.