Stamps.com rebrands as Auctane to meet broader e-commerce needs
E-commerce shipping solution provider Stamps.com will change its name to “Auctane,” marking its latest evolution in a flurry of activity since it was acquired by a private equity firm and replaced its CEO.
The El Segundo, California-based firm said the change reflects its increasingly diversified portfolio of shipping and logistics technologies. In recent years, the company has acquired the British e-commerce delivery technology vendor MetaPack and the electronic postage software firm Endicia. Additional units of the company include GlobalPost, Shipsi, and Shipbot.
In fact, its new name also comes from one of its units. Until today, Austin, Texas-based e-commerce company Auctane defined itself as a wholly-owned subsidiary of Stamps.com. Auctane itself was also the holder of the e-commerce shipping tech firms ShipStation, ShippingEasy, ShipEngine, and ShipWorks