The Harris Poll® today released The Harris Poll Essential 100, a ranking of corporate response to the pandemic. According to Americans, these one hundred companies played an essential role during the COVID-19 pandemic.
The Essential 100 underscores a preference for large logistics-driven, resourced, and innovative companies because they represent safety, reliability, and proven performance. As fear engulfs the nation (71% of Americans believe the fear of COVID19 is sensible and 82% are not leaving their homes because of the pandemic as of June 8th), Corporate America is seen as part of the solution, rather than the problem, as was the case during the global financial crisis.
In fact, there is a renewal of trust in large institutions and corporations amid the crisis. Our data show that (87%) of Americans trust healthcare workers, (80%) scientists, (79%) local and county agencies and health departments and (75%) trust the CDC. Also held in high esteem are Governors, Mayors and Corporations across America. There is a resurgence in positive industry impressions… from grocery, small business, restaurants, even pharma, and technology.
COVID-19 has disrupted the marketplace, creating new challenges for how businesses operate and new expectations to provide solutions in this crisis. And corporate America is stepping up, ushering in a reappraisal of reputation to safeguard society where the public is placing trust in companies to protect society, in fact 87% say it’s more important today for corporate America to protect the health and safety of employees. As a result, industry reputation is rising across the board signaling a restoration of corporate image.