Magazine readers prefer print

New figures published by YouGov Profiles show that UK and US magazine audiences still prefer reading their favourite publications in print. Out of the total 166,000 people polled (111,000 in the UK, 55,000 in the US), only 18% of UK respondents said that they got more enjoyment from reading magazines online vs print, and only 29% in the US.

These figures contrast starkly with news consumption habits, where the preference is now for reading online. In the UK, 54% said that they prefer to consume news content online versus in newspapers, with that figure rising to 60% in the US.


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