Leaked documents show Amazon is planning another two-day Prime Day sales bonanza for October amid slowing e-commerce growth
Amazon is planning a second Prime Day-like deals bonanza in October called the Prime Early Access Sale, said internal documents seen by Insider.
The event could juice Amazon sales amid what some industry watchers fear is an e-commerce slowdown driven by rising inflation and a return to in-person shopping. Internally, the Prime Early Access Sale is described as a “high velocity” sales event to “celebrate Prime members’ loyalty by giving them early access to exclusive high caliber-T5 quality deals when Prime members least expect it.”
“This event is one of the best deals events of the year and Prime members would be crazy to miss it,” one document said.