“Every Lead Counts” Campaign brought in $644M in new revenue for the postal service

The Postal Service’s Every Lead Counts campaign has ended, bringing in $644 million in new revenue for the organization.

The campaign began Oct. 1, 2021, with a goal of 100,000 sales leads from employees and a participation rate of 10 percent.

The initiative, which ended Sept. 30, resulted in 12 percent of Postal Service employees submitting at least one sales lead, for a total of 129,000 employee-generated leads.

The fiscal 2023 campaign — Delivering for Main Street — began Oct. 1 and has goals of 130,000 employee sales leads and a participation rate of 13 percent.

Postal employees can now submit their leads through the new Employee Engagement Lead Generation Programs online portal. It can be accessed through Blue, LiteBlue and Customer 360.

Letter carriers who use a mobile delivery device, or MDD, can enter leads while on street mode, under option “U.”

Business Connect Portal users will now have to enter a lead through the new site if an activity requires sales assistance or has resulted in a sale.

“With our new portal, it will be easier for all our employees to pass on sales leads,” said Lou DeRienzo, a small-business senior specialist at USPS headquarters in Washington, DC. “We want every employee to be able to participate and deliver for Main Street in fiscal 2023.”

The Small Business and Lead Generation Programs Blue page has more information.


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