Online alcohol sales, during the pandemic, have surged. The U.S. Postal Service’s fortunes, during the same time, cratered. What if alcohol delivery could save the U.S Postal Service?
A Nov. 2020 report by IWSR Drinks Market Analysis found that online alcohol shopping spiked that year, with nearly half (44%) of consumers new to booze e-commerce. As a result, IWSR forecast that the American booze e-commerce market’s value grew by 80% in 2020, with sales across ten major markets predicted to top $24 billion.
Stay-at-home lockdown orders last spring opened up a new shift in post-Prohibition legislation. For the first time in decades, states relaxed liquor board rules preventing both in-state and out-of-state booze delivery.