Building brand love – USPS aims to offer fun, appealing products

The Postal Service has been ranked among the most admired and trusted brands in the nation, so it’s no surprise that businesses want to incorporate USPS images and logos into their products.

“We’re always ready for the next cool idea and to work with great licensees to promote our brand and reach the public in new ways,” Amity Kirby, the organization’s licensing manger, tells The Eagle magazine.

Last fall, the skateboarding shoe and apparel company Vans unveiled a collection of licensed clothing, including sneakerscuffed beanie and a pullover hoodie.

Digital versions of stamps are also available.

In November, the Postal Service launched its first digital stamp art on VeVe, a platform for collectible digital art forms known as nonfungible tokens (NFTs).

Collectors bought and started trading four limited-edition NFTs inspired by the Day of the Dead stamps — a venture that has the potential to breathe new life into the world of stamp collecting.

Other USPS-licensed products include a ride-on vehicle from Kid Trax that was honored in 2021 as one of the best toys of the year by Good Housekeeping and Parents magazines, as well as Toy Insider.


CONTINUE READING AT » USPS News Link


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