Millions of Amazon orders are arriving on doorsteps across the U.S. without any extra packaging. A new television may sit in the manufacturer’s box at the door. A blender appears as if it were picked off a store shelf. The same for a box of baby wipes or trash bags.
The change represents the next frontier in the tech giant’s overhaul of its delivery processes, one Chief Executive Andy Jassy hopes will appeal to customers who are put off by the volume of Amazon-branded boxes they receive and discard every week.
The company in the past year revamped its logistics network, enabling faster and more efficient deliveries. Eliminating or reducing packaging has become increasingly important for the company to maintain its dominance, reduce costs and reach its goals related to its climate impact.