Meet the watch that keeps ticking, come rain, heat, or gloom of night.
Watch microbrand VAER introduced the C5 Postmaster, a new timepiece created in collaboration with the U.S. Postal Service. Ryan Torres, cofounder of Vaer, said in an interview with USA TODAY that the ubiquity of the Postal Service made the company “immediately very, very excited” when the collaboration was proposed.
“(The) USPS is one of the few American institutions that touches pretty much everyone’s lives in America,” Torres said. “I mean, you receive your mail on a daily basis.”
Vaer’s cofounder, Reagan Cook, wrote in an email announcing the launch that the Postal Service was a key partner in getting the company off the ground.
“What started as a handful of packages eventually grew into thousands of watches shipped across the country, the majority delivered by USPS,” Cook wrote.
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