As another year draws to a close, it’s a perfect moment for reflection and celebration. For those of us at the U.S. Postal Service, the 2024 peak holiday season is an ideal time to consider the remarkable transformation we’ve undergone in the nearly four years since we introduced our Delivering for America plan.
We’ve made great strides in operational efficiency and capacity, turned around a shipping business that was bleeding volume to our competitors, strengthened our pricing and product strategies, modernized our fleet with fuel-efficient gas-powered and electric vehicles, streamlined our transportation systems and reduced costs. It’s a success story all of us here at USPS are proud to champion.
Our 2024 holiday marketing campaign, “Holiday Ride,” was a great opportunity to highlight some of our key achievements. As I recently told the hosts of the USPS Mailin’ It! podcast, my team, as always, came up with an idea that is fun, enlightening and filled with the magic of this wonderful time of year. This campaign showcases just how effectively the Postal Service comes together in full force to make every delivery matter and create joyful connections during the holidays.
If you haven’t seen the TV spot, take 30 seconds to watch it now. You’ll be glad you did. Through the imaginative perspective of a resourceful and creative child, we explore our intricate network and the full loop your mail and packages go through from drop-off to delivery and meet the employees who enable us to accomplish our annual feat of delivering moments of holiday joy six and often seven days a week.
The commercial, and supporting print ads, social media posts, Post Officeᵀᴹ banners and direct mailers, champion some big wins for the Postal Service, with notable nods to USPS Ground Advantage®— one of our shipping products that is bringing back customers and growing business with existing ones — and the introduction of electric delivery vehicles on America’s roads, which is expected to be one of the largest EV deployments in the world.
Our successful transformation wouldn’t be possible without the full commitment of every postal employee, and we wanted to emphasize in this year’s holiday campaign the collective spirit of our more than 640,000 employees to be a more reliable and higher-performing Postal Service. Our employees deserve this recognition, especially at this time of year when we are at our busiest.
So, join us on this year’s “Holiday Ride,” and let the Postal Service deliver joy to your home, affordably and on time.
Sheila Holman
Vice President, Marketing
