The world’s largest greeting card company is again recreating a town square to celebrate the holiday season.
The Hallmark Christmas Experience event, which is in its second year, includes a station where attendees can mail either a greeting card or a postcard for free.
“Guests can look forward to sharing warm wishes with loved ones — or even your favorite Hallmark star — right from the heart of the Hallmark Christmas Experience. Pick a free card, address it and drop it in our mailbox,” said Lindsey Roy, Hallmark’s senior vice president of strategy and brand.
The event takes place in a specially created town square next to the company’s headquarters in Kansas City, MO. The town square will also have holiday markets, tree lightings, light shows, food halls and an ice rink.
The inaugural event drew more than 100,000 visitors from across the United States and 23 countries, according to the company.
The festivities began Nov. 28 and will take place each weekend through Monday, Dec. 22.
Hallmark began selling Christmas cards in 1915. The holidays continue to be the peak time for card sending, with approximately 1.3 billion cards sent annually, according to the Greeting Card Association.
