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Key takeaways
- Prime Day 2025 is July 8-11.
- Prime Day expands to double the days, offering Prime members more time to shop millions of deals.
- New “Today’s Big Deals” feature will drop themed daily deals from top brands like Samsung, Kiehl’s, and Levi’s.
Amazon’s 2025 Prime Day event will start July 8 at 12:01 a.m. PDT and run through July 11—offering 96 hours of savings.
With the summer shopping event returning, for the first time for 4 days, Prime members have double the time to shop millions of deals with savings on pantry staples and snacks for summer gatherings to home-improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, best-selling books, pet essentials, and even premium and luxury splurges.
