The Postal Service recently collaborated with toymaker Flybar to release a licensed USPS mail truck ride-on toy.
The truck is for toddlers 1-3 years old, weighing up to 44 pounds.
The “foot-to-floor” vehicle is not mechanized, but it has lights, makes sounds and comes with a plastic mailbox and two envelopes.
“This is another touchpoint to reach children through our licensing strategy of building brand affinity with younger audiences,” said Dino Omerovic, a USPS licensing analyst.
The toy is currently available on Amazon for $54.99. It requires three AA batteries, which are not included.
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