Nordstrom has brought back its print gift catalog for this holiday season.
Officials at the Seattle-based department store chain say they want its customers to relive the experience of turning pages of an actual, high-quality, glossy catalog.
Olivia Kim, Nordstrom’s senior vice president for creative, told the New York Times this fall that her memories of looking through Delia’s and J. Crew catalogs when she was younger inspired her to produce the 2025 Nordstrom Holiday Gift Guide.
“I’m a big fan of tactile, old-school ways of communicating,” she said.
The catalog features luxury items as well as budget stocking stuffers. There are even “give it” and “get it” stickers to help shoppers organize their selections.
Nordstrom is hoping its printed catalog will boost its sales, as e-commerce competition intensifies.
“Customers are looking for a deeper level of meaning,” Jamie Nordstrom, chief merchandising officer, told the Times.
